A fantastic video of the triumph of one of our favorite Portland, OR boutiques - Shop Adorn. In January, the store caught fire - destroying everything inside. Catch an interview with owner Nicole Whitesell as she talks about the customer loyalty that pulled her though that tough time and inspired her to open her doors again. She received 150 emails the day after the fire with concerned friends, fans and customers. I love how she says, “It’s all about relationships .. that is why I am here today”.
The interview includes Shop Adorn’s mission of every day wear for all women. A true boutique for all ages and bodies - carrying sizes from 0 - 16. Featuring styles from Prairie Underground such as the resistance vest owner Nicole is wearing; and items like the long cloak hoodie & draper jean dress.
We adore you Nicole - and are so happy your beautiful store is back & more fabulous than ever. You inspire us!














